Serviced Apartments: The next big thing in Real Estate?
Jan 07 - 2026
The way people choose to live is changing and so is the real estate market. Among the most rapidly rising concepts is the serviced apartments, a hybrid living model that’s reshaping urban living. But what exactly are they, and why are they attracting so much attention?
In essence, serviced apartments are fully furnished residences that combine the comfort of a private home with the convenience of hotel-style services. They were once associated mainly with business travelers or short-term visitors but have now evolved into a preferred living solution for a wide range of residents — from families and professionals working remotely to expatriates and long-stay guests. Offering flexibility, comfort, and strong investment potential, they are reshaping the way people live, travel, and invest in real estate.
The rise of Serviced Apartments in Greece
According to a recent Enterprise Greece report, more than 3,500 serviced apartments are already operating across the country — a number that continues to grow steadily. This signals a clear shift in Greece’s hospitality and residential market, as both local developers and international investors recognize the strong potential of this fast-growing real estate segment.
According to a recent Enterprise Greece report, more than 3,500 serviced apartments are already operating across the country — a number that continues to grow steadily. This signals a clear shift in Greece’s hospitality and residential market, as both local developers and international investors recognize the strong potential of this fast-growing real estate segment.
What truly sets serviced apartments apart is their unique balance of independence and support. Residents enjoy the privacy of their own home along with access to services that simplify daily life. Common amenities include 24/7 reception and concierge support, on-site gyms, coworking areas, and wellness facilities.
Additionally, many properties are designed with remote work in mind — featuring dedicated workspaces, high-speed internet, and quiet, comfortable environments ideal for productivity. This “home-office hybrid” appeal makes serviced apartments particularly attractive for modern professionals and digital nomads seeking a convenient, flexible, and high-quality lifestyle.
For investors, the formula is equally compelling: high rental demand, consistent occupancy rates, and competitive yields. Combined with the security of a tangible asset that appreciates in value over time, serviced apartments are proving to be a smart long-term investment choice.
Why invest in Serviced Apartments?
Today’s tenants are increasingly seeking environments that can adapt to their lifestyles, and serviced apartments excel at this. They attract a diverse tenant base, including corporate executives, relocating families, students, and long-stay vacationers.
Today’s tenants are increasingly seeking environments that can adapt to their lifestyles, and serviced apartments excel at this. They attract a diverse tenant base, including corporate executives, relocating families, students, and long-stay vacationers.
From an investment perspective, the serviced apartment model is especially promising. The demand for flexible living arrangements has risen sharply, driven by economic shifts, global mobility, and changing lifestyle preferences. The sector benefits from:
- Growing global demand for flexible living arrangements
- Higher rental yields compared to standard residential units
- Low vacancies, especially in major cities and tourist hubs
- Property management services, with professional developers such as MIBS Group handling all aspects — from maintenance and cleaning to tenant services.
MIBS Group: A Pioneer in Greece’s Serviced Apartment Market
MIBS GROUP has been a pioneer in Greece when it comes to serviced apartments development, as in 2018, it introduced the innovative Athens Panorama project — one of the first of its kind in the local market. Located in a prime area in the center of Athens, just steps away from the Athens Court House and within easy reach of major business districts and cultural landmarks, Athens Panorama redefined the concept of modern city living. It features fully serviced residences, complemented by a selection of premium amenities such as the rooftop pool, offering breathtaking panoramic views of the Acropolis and the city skyline.
Building on that success, the company has once again set a new benchmark with Etolikou 11 in Piraeus, a state-of-the-art complex of 158 serviced apartments across seven floors, featuring a retail area on the ground floor, concierge services 24/7, a fully equipped gym and wellness area, lounges, co-working spaces, entertainment areas and common spaces.
Ultimately, serviced apartments offer a modern, adaptable, and convenient solution for long-term living. They combine the comfort of home with the ease of service, meeting the needs of today’s renters while offering strong potential returns for investors. As flexibility becomes a defining factor in how people choose where—and how—to live, serviced apartments are positioned to become a dominant force in the long-term rental market.